In spring 2019 Pollinate Europe started a long-term collaboration with the business chain Plantagen, which is leading in garden supply in Norway, Sweden and Finland. Through an instore campaign their customers will be guided to choose the right plants, trees and seeds to support pollinating insects.
The campaign contains attractive illustrations of and show what trees, plants, herbs and flowers to put in your garden to benefit the pollinators.
The purpose of the campaign is to increase knowledge of who the pollinators are – not only honeybees but also beetles, butterflies, hoverflies, solitary bees and bumblebees – and what they need. The illustrations are made by Aron Landahl, design by Anna Lind Lewin.